2024 MedDev eMarketing Summit

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2024 MedDev eMarketing Summit

9:00am PDT

Intro to MedDev 2024Mark Coulter

9:05am PDT

MedDev 2024 Icebreaker Game!

9:25am PDT

Chairperson's Opening Remarks

9:30am PDT

Using AI to Transform the Doctor and Patient ExperienceRaj Venkata

10:00am PDT

Pivoting Content to Enhance Your Digital StrategyJill Wassil

10:30am PDT

Building An Authentic Device StoryRebecca Jenkins

11:00am PDT

Morning Break & Refreshments

11:30am PDT

Unleashing The Creator Economy for MedTech using UGC & CGCMalcolm Bohm

12:00pm PDT

Marketing an OTC Medical Device Direct to ConsumerGarima Mehta

12:30pm PDT

Panel: Targeting & Engaging the Customer with AI (Sponsored By SWOOP)

1:15pm PDT

2:30pm PDT

Exploring Effective Strategies and Lessons Learned in the Digital EraRachid Ouidja

3:00pm PDT

Medical Device Marketing: What's Next?

3:30pm PDT

Afternoon Break & Refreshments

4:00pm PDT

Overcoming the Traditional Sales/Marketing DivideRoss Sylvia

4:30pm PDT

When Does DTC Make Sense? A Holistic ApproachBreanna Hunt

5:00pm PDT

Chairperson's Day One Closing RemarksMark Coulter

5:05pm PDT

Networking Drinks Reception in Exhibit Hall

9:00am PDT

Chairperson Opening Remarks

9:10am PDT

Aligning Sales, Marketing with Digital StrategiesMichael Krachon

9:40am PDT

Interactive, Not DigitalJoe Ferry

10:10am PDT

Exploring Feature Prioritization for New Product DevelopmentShibaji Shome

10:40am PDT

Morning Break & Refreshments

11:10am PDT

Panel: gAI in MedTech One Year Later: what have we learned?Reena Mishra • Jennifer Burnham • Debbie Donovan • Joe Ferry

11:55am PDT

Navigating AI for Commerical Success in Medical DeviceNeil Keene

12:25pm PDT

Using an Influencers Program and Tools within Medical DeviceWendy Suljak

12:55pm PDT

2:00pm PDT

The Do's & Don'ts of HCP Digital Engagement

2:30pm PDT

Brand Value ModelingAlissa Tambone

3:00pm PDT

Chairperson's Closing Remarks & End of ConferenceMark Coulter