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Tuesday, August 6
 

9:00am PDT

Intro to MedDev 2024
Tuesday August 6, 2024 9:00am - 9:05am PDT
Speakers
avatar for Mark Coulter

Mark Coulter

CEO Curtis & Coulter LLC/Mark Coulter Media, Curtis & Coulter LLC
Tuesday August 6, 2024 9:00am - 9:05am PDT
  Welcome to the Event

9:05am PDT

MedDev 2024 Icebreaker Game!
Tuesday August 6, 2024 9:05am - 9:25am PDT
Tuesday August 6, 2024 9:05am - 9:25am PDT

9:25am PDT

Chairperson's Opening Remarks
Tuesday August 6, 2024 9:25am - 9:30am PDT
Tuesday August 6, 2024 9:25am - 9:30am PDT
  Chairperson's Remarks

9:30am PDT

Using AI to Transform the Doctor and Patient Experience
Tuesday August 6, 2024 9:30am - 10:00am PDT
Speakers
avatar for Raj Venkata

Raj Venkata

Senior Director, Global Product, Align Technology
Tuesday August 6, 2024 9:30am - 10:00am PDT
  Session

10:00am PDT

Pivoting Content to Enhance Your Digital Strategy
Tuesday August 6, 2024 10:00am - 10:30am PDT
Speakers
avatar for Jill Wassil

Jill Wassil

miradry, Inc
Tuesday August 6, 2024 10:00am - 10:30am PDT
  Session

10:30am PDT

Building An Authentic Device Story
Tuesday August 6, 2024 10:30am - 11:00am PDT
Speakers
avatar for Rebecca Jenkins

Rebecca Jenkins

Sr. Product Manager- Advanced Development, Philips
Tuesday August 6, 2024 10:30am - 11:00am PDT
  Session

11:00am PDT

Morning Break & Refreshments
Tuesday August 6, 2024 11:00am - 11:30am PDT
Tuesday August 6, 2024 11:00am - 11:30am PDT
  Refreshment Breaks

11:30am PDT

Unleashing The Creator Economy for MedTech using UGC & CGC
Tuesday August 6, 2024 11:30am - 12:00pm PDT
Speakers
avatar for Malcolm Bohm

Malcolm Bohm

Chief Medical Officer, Femmistry
Tuesday August 6, 2024 11:30am - 12:00pm PDT
  Session

12:00pm PDT

Marketing an OTC Medical Device Direct to Consumer
Tuesday August 6, 2024 12:00pm - 12:30pm PDT
Speakers
avatar for Garima Mehta

Garima Mehta

Head of Digital Marketing, NanoString Technologies, Inc
Tuesday August 6, 2024 12:00pm - 12:30pm PDT
  Session

12:30pm PDT

Panel: Targeting & Engaging the Customer with AI (Sponsored By SWOOP)
Tuesday August 6, 2024 12:30pm - 1:15pm PDT
Tuesday August 6, 2024 12:30pm - 1:15pm PDT
  Sponsored Session

1:15pm PDT

Lunch
Tuesday August 6, 2024 1:15pm - 2:30pm PDT
Tuesday August 6, 2024 1:15pm - 2:30pm PDT
  Lunch

2:30pm PDT

Exploring Effective Strategies and Lessons Learned in the Digital Era
Tuesday August 6, 2024 2:30pm - 3:00pm PDT
Speakers
avatar for Rachid Ouidja

Rachid Ouidja

Senior Director of Product Marketing, Providence Medical Technology
Tuesday August 6, 2024 2:30pm - 3:00pm PDT
  Session

3:00pm PDT

Medical Device Marketing: What's Next?
Tuesday August 6, 2024 3:00pm - 3:30pm PDT
Tuesday August 6, 2024 3:00pm - 3:30pm PDT
  Sponsored Session

3:30pm PDT

Afternoon Break & Refreshments
Tuesday August 6, 2024 3:30pm - 4:00pm PDT
Tuesday August 6, 2024 3:30pm - 4:00pm PDT
  Refreshment Breaks

4:00pm PDT

Overcoming the Traditional Sales/Marketing Divide
Tuesday August 6, 2024 4:00pm - 4:30pm PDT
Speakers
avatar for Ross Sylvia

Ross Sylvia

Senior Vice President, Sales & Marketing, Noctrix Health, Inc.
Tuesday August 6, 2024 4:00pm - 4:30pm PDT
  Session

4:30pm PDT

When Does DTC Make Sense? A Holistic Approach
Tuesday August 6, 2024 4:30pm - 5:00pm PDT
Speakers
avatar for Breanna Hunt

Breanna Hunt

Marketing Director, Former Nevro
Tuesday August 6, 2024 4:30pm - 5:00pm PDT
  Session

5:00pm PDT

Chairperson's Day One Closing Remarks
Tuesday August 6, 2024 5:00pm - 5:05pm PDT
Speakers
avatar for Mark Coulter

Mark Coulter

CEO Curtis & Coulter LLC/Mark Coulter Media, Curtis & Coulter LLC
Tuesday August 6, 2024 5:00pm - 5:05pm PDT
  Chairperson's Remarks

5:05pm PDT

Networking Drinks Reception in Exhibit Hall
Tuesday August 6, 2024 5:05pm - 6:05pm PDT
Tuesday August 6, 2024 5:05pm - 6:05pm PDT
  Cocktail Reception
 
Wednesday, August 7
 

9:00am PDT

Chairperson Opening Remarks
Wednesday August 7, 2024 9:00am - 9:10am PDT
Wednesday August 7, 2024 9:00am - 9:10am PDT
  Chairperson's Remarks

9:10am PDT

Aligning Sales, Marketing with Digital Strategies
Wednesday August 7, 2024 9:10am - 9:40am PDT
Speakers
avatar for Michael Krachon

Michael Krachon

President, Theragenics Interventional
Wednesday August 7, 2024 9:10am - 9:40am PDT
  Session

9:40am PDT

Interactive, Not Digital
Wednesday August 7, 2024 9:40am - 10:10am PDT
Speakers
avatar for Joe Ferry

Joe Ferry

Senior Director Digital Marketing, Former Ceribell
Wednesday August 7, 2024 9:40am - 10:10am PDT
  Session

10:10am PDT

Exploring Feature Prioritization for New Product Development
Wednesday August 7, 2024 10:10am - 10:40am PDT
Speakers
avatar for Shibaji Shome

Shibaji Shome

Vice President, Marketing, Acutus Medical, Inc
Wednesday August 7, 2024 10:10am - 10:40am PDT
  Session

10:40am PDT

Morning Break & Refreshments
Wednesday August 7, 2024 10:40am - 11:10am PDT
Wednesday August 7, 2024 10:40am - 11:10am PDT
  Refreshment Breaks

11:10am PDT

Panel: gAI in MedTech One Year Later: what have we learned?
Wednesday August 7, 2024 11:10am - 11:55am PDT
Speakers
avatar for Reena Mishra

Reena Mishra

Senior Director of Digital Marketing, Former Si-Bone
avatar for Jennifer Burnham

Jennifer Burnham

Global Digital Marketing Lead, Abbott Laboratories
avatar for Debbie Donovan

Debbie Donovan

Director Marketing Operations & Communications, Cala Health
avatar for Joe Ferry

Joe Ferry

Senior Director Digital Marketing, Former Ceribell
Wednesday August 7, 2024 11:10am - 11:55am PDT
  Session

11:55am PDT

Navigating AI for Commerical Success in Medical Device
Wednesday August 7, 2024 11:55am - 12:25pm PDT
Speakers
avatar for Neil Keene

Neil Keene

Founder, Zenithar Consulting
Wednesday August 7, 2024 11:55am - 12:25pm PDT
  Session

12:25pm PDT

Using an Influencers Program and Tools within Medical Device
Wednesday August 7, 2024 12:25pm - 12:55pm PDT
Speakers
avatar for Wendy Suljak

Wendy Suljak

Associate Vice President, Consumer & Practice Marketing, Neuronetics, Inc
Wednesday August 7, 2024 12:25pm - 12:55pm PDT
  Session

12:55pm PDT

Lunch
Wednesday August 7, 2024 12:55pm - 2:00pm PDT
Wednesday August 7, 2024 12:55pm - 2:00pm PDT
  Lunch

2:00pm PDT

The Do's & Don'ts of HCP Digital Engagement
Wednesday August 7, 2024 2:00pm - 2:30pm PDT
Wednesday August 7, 2024 2:00pm - 2:30pm PDT
  Sponsored Session

2:30pm PDT

Brand Value Modeling
Wednesday August 7, 2024 2:30pm - 3:00pm PDT
Speakers
avatar for Alissa Tambone

Alissa Tambone

Swell Market Research, CEO
Wednesday August 7, 2024 2:30pm - 3:00pm PDT
  Session

3:00pm PDT

Chairperson's Closing Remarks & End of Conference
Wednesday August 7, 2024 3:00pm - 3:05pm PDT
Speakers
avatar for Mark Coulter

Mark Coulter

CEO Curtis & Coulter LLC/Mark Coulter Media, Curtis & Coulter LLC
Wednesday August 7, 2024 3:00pm - 3:05pm PDT
  Chairperson's Remarks
 
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Tuesday, August 6
Wednesday, August 7
  • Chairperson's Remarks
  • Cocktail Reception
  • Lunch
  • Refreshment Breaks
  • Session
  • Sponsored Session
  • Welcome to the Event